A few weeks ago I was reviewing the contents of the Venturelab workshop Effectuation by professor Saras Sarasvathy, to see if I could apply the effectual principles for personal development. In this process I got connected via Twitter with Thomas Blekman, a part-time lecturer in Corporate Effectuation and Strategy at Rotterdam School of Management Erasmus University Rotterdam, who recently published the book Corporate Effectuation.
Effectuation
Workshop Effectuation by Professor Saras Sarasvathy @ VentureLab Twente
I already wrote about the VentureLab Twente concept, but now it was time for the first three day training covering several interesting topics of venturing. This article will focus on an excellent one-day workshop effectuation, lectured by Professor Saras Sarasvathy.
Let’s first start with the definition of effectuation, before we take a dive into the details and research-backgrounds, as well as an overview of the Venture Training.