In this article I will briefly explain the business model canvas, a great tool which results in the business model on one single page. It is the perfect tool to systematically understand, design or reinvent ways to create, deliver and capture value, or in other words innovate a business model.
Alexander Osterwalder
Business Model Generation – A handbook for Visionaries, Game Changers and Challengers
Back in June 2009 I visited the “Business Model Innovation Knowledge Fair and Book Launch” in Amsterdam, where a first (prototype)version of the Business Model Generation (hand)book was launched by Alex Osterwalder and his team. Furthermore I was able to meet the book-team as well as over 100 business model practitioners from 13 different countries there.